Woman with glass of wine

Alcohol Awareness Week to shine light on drinking

People who live in Dudley borough can attend local events and activities over the coming days as Dudley Council supports national Alcohol Awareness Week.

Led annually by UK charity Alcohol Change UK, the week runs until 12 July with this year’s theme being ‘Alcohol and Me’.

Alongside thousands of charities, community groups, local authorities, GP surgeries and businesses, Dudley Council is supporting local activities.

People will be encouraged to reflect on their own relationship with alcohol, understand its impact on health and wellbeing, and learn about small changes that can make a positive difference.

This evening (Tuesday 7 July) there will be a Think Alcohol launch event from 5 to 6pm at the DY1 Centre on Stafford Street in Dudley.

There will be an information point at Merry Hill shopping Centre on Wednesday 8 July from 1pm to 6.30pm with representatives from ROUTES Youth Advice Hub, Youth Social Prescribing and Here4YOUth - CYP Substance Use Service.

The Alcohol Care Team Event will also run a drop in on 10 July between 9.30am and 1pm at the Lecture Theatre in Russells Hall Hospital. 

Around 10 million people in the UK regularly drink at levels that can harm their health. Alcohol can affect sleep, energy, mental wellbeing and relationships, and over time increase the risk of serious conditions such as liver disease, stroke and some cancers. This year’s Alcohol Awareness Week encourages people to check in on their drinking habits, just as they would monitor other aspects of their health and wellbeing.

Councillor Andrea Goddard, Cabinet Member for Adult Social Care and Public Health at Dudley Council, said:

“Throughout the week, Dudley Council, Alcohol Change UK, and organisations across the UK will be encouraging open and supportive conversations about alcohol.

“By sharing personal stories and raising awareness, we hope to remind people that they're not alone, and that even small changes to our drinking can have a positive impact on our health, wellbeing, relationships, and the communities around us.

“This week is an opportunity for all of us to take a moment to reflect on our own drinking habits or start a caring conversation with family or friends. Whether it's cutting back a little or simply becoming more aware, small steps can lead to meaningful benefits, including better sleep, improved concentration, more money in your pocket and an overall boost to your wellbeing.

“If you're thinking about making a change, it's important to know that help is available. Free, confidential local support is there for anyone who would like advice, encouragement or practical support, whatever stage they're at.”

Dr Richard Piper, CEO of Alcohol Change UK, added:

“Alcohol is often presented to us as the backdrop to all the moments that matter, from celebrations, sporting events, socialising, relaxing after a stressful day and even quiet nights at home. That can make it difficult to step back and ask ourselves honestly: what role is alcohol actually playing in my life and am I happy about it?

“This Alcohol Awareness Week, we want to create space for more open, supportive and judgement-free conversations about alcohol and encourage people to take a few minutes to check in with their drinking. For some people, that might simply mean finding out where they are with their relationship with alcohol. For others, it might prompt changes such as cutting back a little, trying some alcohol-free days or reaching out for support. There is no one-size-fits-all approach, but understanding our drinking is an important first step.”

People can learn more about the week on the Alcohol Change UK’s free and confidential website at https://alcoholchange.org.uk/ with resources, information and support services available.

There is also a chance to share experiences, events and activities on social media using the hashtag #AlcoholAwarenessWeek and tagging @AlcoholChangeUK

For local information on alcohol, substance and drug misuse, people can visit the Healthy Dudley website.

Notes to editors

Contact healthyadults@dudley.gov.uk for more information about Dudley Council’s Alcohol Awareness Week 2026 activities.

To find out more about Alcohol Awareness Week and for all press enquiries, email Alcohol Change UK’s media team at media@alcoholchange.org.uk.

Alcohol Awareness Week

Alcohol Awareness Week is a chance for the UK to get thinking about drinking. It is a week of awareness raising, campaigning for change, and more. This year the week takes place from 6-12 July 2026 on the theme of ‘Alcohol and me’.

For information on what is happening in your community search the hashtag #AlcoholAwarenessWeek. Find out more: https://alcoholchange.org.uk/get-involved/campaigns/alcohol-awareness-week-1

Alcohol Change UK

Alcohol Change UK works for a society that is free from the harm caused by alcohol. We create evidence-driven change by working towards five key priorities: improved knowledge, better policies and regulation, shifted cultural norms, improved drinking behaviours, and more and better support and treatment. Find out more: www.alcoholchange.org.uk/